New YouTube monetization rules in 2018

On February 20th, 2018 YouTube changed their monetization rules. And you have to do more to earn money. There are several challenges when making money on Youtube and methods, solutions for that.


This is also one of the legitimate ways to earn money online as mentioned in our articles. Making money from YouTube has been existing for a long time and become popular in the recent years. Two years ago, it was very easy to make money from YouTube but it is not the case at the moment. Below I would like to share with you some of the knowledge and experience of mine when making money on YouTube.

YouTube removes advertisements on the channel that doesn’t meet the requirements

YouTube is currently removing advertisements on the channel that doesn’t meet their requirements. For new users, it is a must to wait until the requirements are fulfilled, then they can make money. For the old channel that is running advertisements, in the event that they don’t satisfy the demand of Google until February 2018, advertising will be stopped on their channel as well. However, they can continue make money again provided that they fulfill the requirements.

Advertisers have to face up with many videos with bad content quality. Rubbish videos with a sole purpose of fishing for views, which are inappropriate for advertisers. There are sensitive videos as well, even related to politics or anti-government propaganda. Therefore, during these times, a variety of big advertisers stopped cooperating with YouTube. The decision was made when rumor has that advertisements appear with sensitive videos. YouTube immediately removed 50.000 advertisements on violating channels, deleted 270 accounts with a great number of subscribers and views. And 150.000 videos that are sensitive to children (or prohibited displaying advertisements for profits) are removed also.

Specifically, YouTube brought out scores of new policies and removed the money making function from many YouTube Channels containing sensitive contents to children and other things:

  • Prohibiting channels that don’t meet the requirements from making money
  • Prohibiting children channels (uneducated, sexual) from making money
  • Prohibiting politically sensitive channels (for example North Korea) from making money
  • Prohibiting channels related to gambling from making money

To cope with the situation that there are too many channels, YouTube updated the new policy on making money. If your YouTube channel meets these demands then you are able to make money (reach the following threshold):

  • Your channel must have at least 1000 subscribers.
  • Your channels must be viewed at least 4,000 hours of watch time over the past 12 months

Do you see that? The two above conditions make it even more difficult. For new beginners, it is not easy to have 1000 subscribers. But if your channel already has 1000 subscribers, are you certain that your videos have such good quality that they are viewed 4000 hours per year.

I would like to share with you some of the knowledge and experience of mine when making money on YouTube. There are several challenges when making money on Youtube and methods, solutions for that.

Therefore, since YouTube exercised new policies, many big channels have been affected. According to statistics, 99% of the channels are unable to make over $100 per year. More than 90% of the channels cannot make more than $2.5 per month. As you can see, the number of channels that are able to make money is not considerable; it only makes up a small proportion.

YouTube is working with a special team to check the contents and no longer checks with algorithm like before. This results in difficulties when one wants to upload a video to YouTube (affect when you have copyright issues or use images inappropriately on YouTube, etc)

Furthermore, Google also has a plan of increasing the number of video censors in the program of Google Preferred. According to it, advertisers involved in Google Preferred has need to worry about such cases as Logan Paul. Because their advertisements will only turn up at the videos which censors find safe and appropriate.

Making money from YouTube is not easy anymore (Challenges)

You ever heard or read articles guiding you how to make money from YouTube. However not all of them tell the truth. Making money from YouTube requires a great amount of efforts. A lot of articles boast that it is able to make $1000-$3000 per month on YouTube. However the articles are actually copied from someone and re-shared.

Making money from YouTube requires that you compile the contents in a good way. Additionally, you must have a long-term plan. Just creating an account and uploading some videos cannot make money. Before making money from YouTube was already hard, now even much harder. Below we list several challenges:

1. Youtube updates new requirements (Monetization Policy Updated in February 20th, 2018)
New YouTube monetization rules in 2018

To cope with the situation that there are too many channels, YouTube updated the new policy on making money. If your YouTube channel meets these demands then you are able to make money (reach the following threshold):

  • Your channel must have at least 1000 subscribers.
  • Your channels must be viewed at least 4,000 hours of watch time over the past 12 months

Do you see that? The two above conditions make it even more difficult. For new beginners, it is not easy to have 1000 subscribers. But if your channel already has 1000 subscribers, are you certain that your videos have such good quality that they are viewed 4000 hours per year.

2. Finding new ideas, content for your Youtube channel
New YouTube monetization rules in 2018 3

This is the most difficult thing, which means you need to have videos with extraordinary ideas and attractive contents. Because until this time, there are a lot of videos on YouTube and most kinds of style, content, trend, theme have been exploited to make videos. Therefore, you have to be extraordinary.

3. Making money is harder due to slow increase in views
New YouTube monetization rules in 2018 2

YouTube will only pay attention to channels with a great number of subscribers, videos with a lot of views. It is hard for advertisements to turn up at the videos with just a few views. In order to have videos with a great number of views and subscribers, you need to focus on interesting videos that you think viewers will like when they watch them.

4. Copyrighted issues of videos when making money from YouTube
New YouTube monetization rules in 2018

This is a common case, using other people’s video and uploading to your channel shall be warned of copyrights by the third side. Therefore, if you might be able to use some tricks to get rid of copyrights or use other people’s images to upload to YouTube. Then it will be more difficult now, even if the video is created by yourself but contains images or sounds that are copyrighted. If it is not a big case then YouTube will delete the video, otherwise it will delete your channel.

5. There are a great number of views, clicks on advertisements but not too much money

For different categories, YouTube divides your money to the third side as expenses. If you want to make more money on YouTube, opt for creating your channel and videos related to hot topics. Or target at the nation watching your videos. Your income from YouTube advertisements shall increase. Don’t complain about the small wages that you make. Having a lot of views and clicks is already a great thing to celebrate.

6. Will and patience

This is what you need to overcome. You shall not make a lot of profits without having some unique characteristics that catch people’s attention. The majority of us don’t have such a talent and idea that we can make money easily. Let us work with great will and patience. It will help you to overcome struggles at the beginning and develop the channel and increase the income afterwards.

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